For the digital marketing team of a financial institution in Brussels, we are looking for an AI Marketing Strategist. You lead the adoption and business implementation of AI-powered marketing capabilities across the digital ecosystem, translating AI technology into measurable impact on performance, productivity and customer journeys.

What are your main responsibilities?

  • You build and evolve AI capabilities that help teams discover, understand, optimise and manage website content: prioritising use cases, translating marketing needs into product requirements, building the roadmap and value cases.
  • You identify, develop and scale AI agents that improve marketing performance and productivity, in collaboration with paid media experts, internal AI teams and external agencies.
  • You define and execute the Generative Engine Optimization (GEO) strategy: monitoring brand visibility in LLMs, identifying content gaps and improving discoverability and citations within AI-generated answers.
  • You evaluate emerging agentic AI capabilities, define implementation priorities and build the corresponding business cases.
  • You measure adoption, productivity and performance impact, and continuously adjust based on user feedback.
  • You drive stakeholder alignment and adoption across the marketing and communication teams.

Who are we looking for?

  • At least 15 years of experience in digital marketing, martech or digital experience.
  • Experience in AI product management: use-case identification, roadmap management, business case development, change and adoption management.
  • Strong knowledge of SEO, GEO, paid media, digital content strategy, customer journeys, conversion optimisation and marketing performance analytics.
  • Solid understanding of LLM fundamentals, prompt engineering, RAG, AI evaluation frameworks, AI agents and workflow orchestration.
  • Familiar with AI visibility metrics such as brand mention rate, AI share of voice, citation rate and AI referral traffic.
  • Analytical and data-driven: you interpret web, search, campaign and experimentation data and turn it into decisions.
  • Strong in stakeholder management, structured, with a helicopter view and leadership in cross-functional initiatives.
  • Experience in digital transformation and familiarity with financial products are a plus.

Practical

  • Start:  September 2026
  • Duration: 4 months (extendable)
  • Regime: full-time, 50% on-site
  • Location: Brussels
  • Languages: fluent in Dutch or French, fluent in English
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